Do you remember the way Volodymyr Zelenskyy addressed residents of the post-Soviet states after winning the elections? “Look at us, everything is possible!”.

The New Europe Center has analyzed whether his presidency has become an element of Ukraine’s “soft power” in the region and on July, 8 presented the comprehensive research “Ukraine’s regional “soft power”. Changes during the presidency of Volodymyr Zelenskyy. Case studies of Belarus, Georgia, Moldova, Kazakhstan and Russia”.

PDF-version of the research is available here (the paper is also available in Ukrainian and Russian).

The document is a continuation of the study “Ukraine’s Soft Power in the region: The Tool for Effective Foreign Policy” (2011), conducted by the New Europe Center nine years ago.